Soft Rock 98.9 live
The Valley's Feel-Good Station
Soft Rock 98.9 at a glance
About Soft Rock 98.9
Soft Rock 98.9 is the Central Valley's adult contemporary station. It broadcasts as KSOF on 98.9 FM, is licensed to Dinuba, California, and serves the Fresno and Visalia areas with the slogan "The Valley's Feel-Good Station". It is owned by iHeartMedia, and on this page you can listen to Soft Rock 98.9 live online, free.
Feel-good music
KSOF plays adult contemporary music — soft rock and familiar favorites. Programming partners include Compass Media Networks and Premiere Networks.
Studios
The studios and offices are on Shaw Avenue in North Fresno.
History
The station signed on June 5, 1975, as KLTA. It was KOJY and KJOI before becoming KSOF — "Soft rock".
Sister stations
KSOF is part of iHeartMedia's Fresno cluster, with stations including KALZ, KBOS-FM and KCBL.
Soft rock, anywhere
Press play and Soft Rock 98.9 starts in seconds — on Highway 99, at work or far from California. The stream on this page carries the same music you hear on 98.9 FM.
For the Valley
From Fresno to Visalia and Dinuba, Soft Rock 98.9 is the easy, familiar mix for the workday — music that stays in the background and keeps the day calm across the San Joaquin Valley.
How to listen
You can hear Soft Rock 98.9 on the radio on 98.9 FM across the Central Valley, but you do not need a radio at all: this page plays the live stream in any browser, on a phone, tablet or computer. Press the play button at the top, wait a second or two for the stream to connect, and keep browsing while it plays — the player stays on as you move between pages. It is ideal for a workday or the drive home, and it costs nothing: no account, no subscription and no app to install.
Below the player you will find Soft Rock 98.9's frequency and home city, the genres it plays, answers to common questions and a list of similar stations, so when you want a change you can jump to another station in the same format or the same area with one click.
- 100% free, no sign-up
- Live stream, 24 hours a day
- Listen from anywhere
- Works on phone and computer
How to listen to Soft Rock 98.9 live
In 3 simple steps, with nothing to install.
- 01Press play
Click the "Listen live" button at the top of this page.
- 02Wait a moment
The live stream starts loading within a few seconds.
- 03Enjoy
Soft Rock 98.9 plays right in your browser, with nothing to install.
Radio stations in Dinuba
Other stations from the same place — click to open.
Frequently asked questions
Press play on this page to stream KSOF, free and with no app.
Adult contemporary — soft rock favorites.
iHeartMedia.
Soft rock.
Yes. You can listen to Soft Rock 98.9 live for free here on Radio Stations Hub, 24 hours a day.
Yes. Soft Rock 98.9 plays in your phone’s browser on Android or iPhone — there is no app to install. Just open this page and press play.
Yes. Connect your phone to the car stereo by Bluetooth or cable, open Soft Rock 98.9 here on Radio Stations Hub and enjoy the live stream on the road.
If the stream does not load, wait a few seconds and press play again — some streams take a moment to connect. You can also refresh the page or try another Variety, Rock station meanwhile. Radio Stations Hub checks every stream automatically.